Why You Should NOT Buy a Stock during Earnings Seasons

The last two months must be hectic for most listed companies in Singapore, as companies were busy preparing their quarterly and half-yearly reports ending 31 June 2014. Likewise I am busy blogging on the post findings analysis for companies within my portfolio. One question we may ask is: 

“Should we buy a stock in anticipation of its positive news during results period?”

Let us discuss and find out more in the following article. 

Earnings Seasons
Every three months, most public listed companies will release their quarterly
earnings reports in a period known as earnings seasons. E
ach earnings period normally start one or two weeks after the last month
of each quarter (Dec, Mar, Jun and Sep). In other words,
earnings release is in Jan-Feb, Apr-May, Jul-Aug and Oct-Nov periods. Not all companies report during earnings season because the
exact date of an earnings release depends on when the given company’s quarter
ends. As such, it is not uncommon to find companies reporting earnings between
earnings seasons.
High Volatility
Trading volume is usually higher during this period and stock price is
more volatile. Why? Earnings essentially tell us how well a company is doing.
If earnings cannot meet its consensus estimates (normally by analyst), it is
called “earnings miss” or negative
surprises. Vice versa, if earnings exceed consensus expectations, it is called “earnings beat” or positive surprises.
Therefore a stock can see tidal movements if the results deviate from what the
market was expecting.
Traders Strategy
Experience traders often use the earnings season to their advantage.
Strategy is to initiate buy volumes prior to earnings period. Retail investors
will then react to the price rise as rumoured certainty of earnings beat. It is
plausible that more people will buy into the stock driving the share price
further up. Once target price is achieved, traders will then sell, either 1-2
days before earnings date or immediately after.
Earnings Miss – share price
sure drop
Prior to earnings date, most analysts will try to calibrate expectations
by providing a conservative earnings estimates. This is so that company can
still beat earnings by a cent or two during announcements. If a company still
misses in spite of this, the share price is sure to drop. An earnings miss is
devastating for a company’s stock price. You can probably get whacked for
double digit percentage point losses.
Let us illustrate using Super
Group Ltd
share price as an example below.

  • Traders bought on 4 Aug at S$1.48 before results announcement date.        
  • Once price rise 2.7% to S$1.52, traders began selling to take profit.
    This occurred on 7 Aug, two working days before earnings date.
  • Poor results reported on 11 Aug. Hence price slides 3.6% within a
    day to S$1.40.
  • Few work days after, the price “seems” stable at S$1.40 on 14 Aug. You may think it is a fair price to buy considering the strong
    fundamentals of the company. You are wrong! Price continued to slide a
    further 3.7% to S$1.35 one week later.
  • Overall, the stock price fall 7.4% since the earnings date, and a total of
    11.8% in two weeks or so.

Another example of “earning miss” from MTQ Corporation
causing share price to free-fall 20% within less than a month. 

Earnings Beat – not
necessary share price gain
If you speculate that a company will have positive earnings surprise and make a buy call prior to results date, you are probably taking a big risk. This because an earning miss means you will be crushed by price fall of 10, 15 or even 20%. Yet, if there is a earnings beat, you will likely to see only mediocre rise or even flattish outcome

Often times, traders/investors already factor in the price way before earnings
is announced. Therefore when earnings exceed analyst expectations, price will
not rise. Instead, you are likely to see price dip when traders/investors adopt
the strategy aforementioned and take an exit position to reap profits just
before or after the earnings. 
Let us illustrate using Nam
Cheong Ltd
share price as an example below.
  •  After the positive result releases, Nam Cheong share price shot up 6.5% to
    S$0.495 within one working day.
  • Instead of expecting share price to increase further, traders start
    selling to reap profits and share price dipped 5.3% to S$0.47. 
  • It had since rise a mere 2% to S$0.480 and stay stable.   
  • Despite the strong results reported, share price rise only a tad above the price prior to earnings. Even when there were several new orders announced afterwards, it is not sufficient to pull the price up during this period.  

Strategy for Long term
Do nothing
For long term investors, the best strategy during earnings periods is
probably to do nothing. If there is one thing you may want to do, it is to reduce holdings in company that you are anticipating a negative
surprise due to weakening of fundamentals or pessimistic outlook going forward.    
Do not rush to buy “earnings beat” or “earnings miss”
If a stock beat earnings expectation and you miss the opportunity to buy
immediately after, do not rush into it when the price is already high. It is
never too late and you always have more time later to act. In fact, studies shown
that even good stocks with high expected earnings growth tend to have prices underperform
over periods of time. This is because it is so difficult to exceed high
expectations over an extended timeframe.
Similarly if a stock miss the earnings and took a plunge, do not buy it
immediately thinking that the price is already rock bottom low. There is a
chance that the stock will continue to underperform the market for some time
and slide further. If you think that the stock earnings decline is transient
and has good long term fundamentals, give it some time for the price to settle
before you act. 
Be Patient
It is better to be patient and wait until the tide has calmed and the mold set. This will be the time to decide if the earnings report was good or bad, which we can then base our buy or sell decisions upon. 

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2 thoughts on “Why You Should NOT Buy a Stock during Earnings Seasons

  1. Hello Rolf!

    Saw your name around a couple of times. Finally got the time to come by and say Hi! 🙂
    This is an extremely well written sharing with detailed explanation and graphics on why it is not wise to buy a stock in anticipation of its positive news during results period.
    I look forward to more of such posts soon! You are gifted to write to educate!

    The Independent Abecedarian

    1. Hi IA,
      Grateful that you dropped by. I am really flattered by your comments. Thank you. "The Hat is probably too big for me to wear!" – I am still a newbie in investing and learning each day. I read your blog too, I am impress by it and already bookmarked it.
      Rolf Suey

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